The Short Names

Hi,

 

Please find attached and appended a press release on the launch of philanthropy programme of Standard Chartered Bank

 

 

The Standard Chartered Private Bank launches

 ‘Investing for a Better Future’, a dynamic philanthropy programme 

 

 

Mumbai, August 6, 2009 – The Standard Chartered Private Bank today announces the launch of its unique philanthropy programme – ‘Investing for a Better Future’. This comprehensive programme, offers clients customised philanthropic advice from experts and the option of co-investing with the Private Bank to fund three projects through the Bank’s Seeing is Believing global campaign. Also the programme provides clients with an opportunity to experience voluntary internships with the Bank’s partner charities.

 

Despite the global financial crisis, the appetite for philanthropy among High Net Worth individuals remains undiminished. It is estimated that philanthropy will be one of the key beneficiaries of the US$41 trillion intergenerational transfer of wealth that will take place between 1998 and 2052.  At the same time, High Net Worth individuals are increasingly seeking advice on their philanthropic giving and the means to ensure that the impact of their philanthropy is monitored and measured.

 

Peter Flavel, Global Head, The Standard Chartered Private Bank said:

 

“As we continue to grow, our Private Bank clients are asking us to help them invest in philanthropy programmes.  They want to see tangible results in their lifetime.  Through our partnership with SiB this programme delivers on that objective.”

 

‘Investing for a Better Future’ addresses this increasing demand for charitable giving by offering clients access to three distinct philanthropic opportunities:

• Seeing is Believing – clients can partner with the Private Bank and give directly to Seeing is Believing (SiB), the Bank’s global campaign to tackle avoidable blindness.  Over five years, the Private Bank aims to fund three projects as part of SiB, starting with one in Kolkata, India. Alternatively, The Private Bank has established a tailored deposit account which enables clients to give easily.  It allows credit interest from the account to be automatically transferred to a fund for the SiB projects.  A defining feature of this programme is that Standard Chartered will match every donation dollar for dollar (up to a collective target of US$20 million).  

 

• Advisory Service – aimed at clients who require tailored strategic advice on their philanthropic giving, which reflects their personal interests and planned financial commitments.  Expert advice on all areas of philanthropy and customised philanthropy plans that are created by the Bank’s internal fiduciary experts as well as a panel of external experts* – Investing for Good, Global Philanthropic, New Philanthropy Capital.

 

• Education and Involvement – an opportunity for those who want to give more than money.  The Bank has developed a selection of education programmes and voluntary internships in partnership with a number of charities and community initiatives; including Sight Savers International and Goal.  These range from ad-hoc volunteering projects and tours to internships lasting from three months to one year.  The aim of this is to enable clients and their families to be engaged, involved and informed philanthropists.          

 

Jacqui Brabazon, Global Head of Marketing, Philanthropy and Key Clients at The Standard Chartered Private Bank, said:  

 

“At Standard Chartered, we believe that with wealth comes responsibility and together with our clients we want our individual action to make a collective difference. The Standard Chartered Private Bank has valuable resources to help clients achieve their philanthropic objectives. Following discussions with our clients we have developed Investing for a Better Future a three-pillar programme which makes giving easier and more meaningful and enables our clients to become more actively involved in the philanthropic process.”

 

“Not only do we engage with clients on philanthropy, the Bank also encourages staff involvement with our global campaign, Seeing is Believing.  This is demonstrated by the partnership of staff and clients to raise funds to support three SiB projects over five years, to prevent avoidable blindness.”

 

 

Warm regards,

 

Jayshree Sanadhya

 

 

Adfactors Public Relations Pvt Ltd

Shalaka, Maharshi Karve Marg, Cooperage,

Mumbai 400021.

Tel: +91 22 2281 3565

Mobile No: 9819631184

Fax: +91 22 2281 3569

Email: jayshree.sanadhya@adfactorspr.com

 

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