Self-Serve Mobile Ad Net Adfonic Raises First Round
Posted on 2009 under Communications | No Comment14 Nov
Adfonic, a self-serve mobile ad marketplace, has raised $600,000 in its first round of funding. Clean tech entrepreneur Gordon Shields supplied the investment; Shields founded Shields Environmental, a tech recycling service for mobile network operators. London-based Adfonic will use the money for new hires and to scale its platform out internationally.
Founded in 2008, Adfonic pulls publishers’ available mobile inventory (including banners and in-app ads) into its platform; advertisers can then run campaigns according to quickly-set criteria. Current clients include mobile city guide provider BeeLoop and mobile website developer Wapple. Adfonic also has offices in S.F. and Paris. Release.
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